Social media is one of the most cost-effective ways to connect with your customers, to keep your business in front of them in relevant ways. Social media tools make it easy for word of mouth marketing to help your business take off quickly and efficiently.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in social proof rather than paid for social proof.
Success with this strategy involves building your businessí presence on social sites like Facebook and Twitter as well as publishing content on your site that engages your customers and encourages them to take action and to spread the word to their contacts as well.
Just a few benefits of having a social media strategy in place:
- Build brand awareness and loyalty.
- Relate with your customers and prospects in a way that is meaningful to them.
- Gather market research quickly and easily.
- Display your expert status online.
- Enhance your customer support efforts.