What does near business failure teach us?

Finally, they truly have clarity of the ground on which you stand, the current position, and how it is driving decision making. That clarity is as important as the clarity of vision. Without it setting strategy, finding the route to the goal is just guesswork, and likely to fail.

Of course there are more factors, competence, skills, knowledge and more, they matter, but not as much.

Do we need to wait for a near failure to do these things?, or should we do it as a natural part of business?. If we do them before we need to then we’ll not be recovering, we’ll be racing ahead. We will be the disruptive competitor that others fear. We’ll be strong when markets turn down and be stronger when economies weaken. Let’s get on with it.